Keyword Research - The #1 SEO Strategy
Most people have a wrong idea about Search Engine Optimization that SEO is all about submitting website details to various web directories and distributing articles to various article directories. Of course, these are some of the widely adopted SEO strategies, but relying on these traditional SEO strategies won’t give you satisfactory results. Advanced SEO is much more complex than these traditional SEO strategies. A webmaster should think like a true company owner and should plan his site promotion like big corporate houses adopt for promoting their services or products. The only difference between online marketing and off-line marketing is the difficulty level in tracking investment and ROI.
Whatever SEO strategy you adopt for promoting your website, the most significant strategy is Keyword Research and selection of right keywords. Even it is advisable to go for market research before launching the website as normally advertising agencies and companies normally before promoting any product or services.
Using the proper key phrases for SEO (Search Engine Optimization) of a website is the single most important step to boost your online business. Let’s differentiate SEO (Search Engine Optimization) and SEM (Search Engine Marketing), because you need to know the basic difference between these to implement your web promotion strategies, properly. Though both seem a bit similar but the basic difference in between these two is that SEO is for ranking higher in an SERP for a particular searched phrase and SEM is more focused on ROI and sales oriented. So you web promotion should consist of these two strategies together so that you can drag a number of targeted visitors to your site as well as the convert them in to sales.
There are several advanced online keyword research tools are available that can give help you in finding targeted keywords for your website. For example, Google Adwords, Word Tracker and Inventory Overture are three popular online keyword research tools. You can take help of other tools like Google Labs and you can check the Google’s “Searches related to:” section, Live’s “Related searches:” section, Yahoo’s “Also try:” and Ask’s “Narrow Your Search” and “Expand Your Search” for your keyword research purposes. Key phrases can range from one word and can be of 4 key phrases. Both are different from each other, so far as search result is concerned. Basically one word key phrase is known as “Seed Key Phrase” and search results for seed keywords are basically generic or broad in nature. The searched results for a two words’ key phrase are a bit specific and the lengthier key phrases you use, more specific becomes the searched results. This will you give a pyramid like structure of key phrases or you can make your own Keyword Pyramid. Let’s attempt to create one such keyword pyramid:
In a key phrase always there is one seed keyword and other words are called as qualifiers. A qualifier in a key phrase can be any word that defines or particularizes the seed keyword.
Seed Keyword: SEO (Primary Seed Keyword)
Qualifier 1: Affordable (Adjective)
Qualifier 2: Company (Secondary Seed Keyword) (This can be a seed keyword, but in this context this can be consider as a qualifier)
Qualifier 3: Australia (Location)
Adjective + Primary Seed Keyword + Secondary Seed Keyword + Location = Affordable SEO Company Australia
When a search engine user types in keyword in the search box, he/she has a pre-determined idea behind the searched key phrase and always looks for the information exactly similar to the searched key phrase. Just be a tricky and think why a person would search information for a seed keyword, because he wants to get some general information related to the seed keyword. So if you are attempting to optimize your website for a seed keyword, you should not expect good deals from visitors. You may get good Impressions. Three words’ key phrases give better business in comparison to one word or two words key phrases. If you are earning your revenue from advertisement, then you should prefer SEO for seed keywords, but if you are interested to generate leads from the traffic, then you need to target the three or more words’ key phrases. Basically, long key phrases or (otherwise known as Low Hanging Fruits) are searched by few people, but conversion chances are more than seed keywords.
Assigning targeted keywords is another significant SEO strategy. A website is just like a website. The menu and sub-menus follow a pyramid pattern. If the website do not follow the pyramid pattern, then the inner pages may take longer time to get indexed by search engine. So you should assign the keywords according to the page level. The home page should be optimized for seed keywords and assignment of keywords becomes specific as we start optimize the inner pages. For example, we should not optimize the SEO services page for SEO. This would be a mismatch in between content, page level and selected keyword. So you need to take care at each and every level from the very beginning.
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